For the launching of the Ypê Antibac line of household products, Area G invited us to produce a Key Visual for the campaign. The idea was to show the whole line of goods in a clean and futuristic environment. Starting with a graphic 2D background that explores geometric forms and subtle light effects and using the products color palette, we then placed a full CGI pack shot of the whole family of products rendered in a bold angle.
A careful attention to the modeling and shading process was further enhanced in the post production in order to explore the packaging forms and transparencies to it's best adding reflex and refraction details and enhancing the light and volume.
The final piece with the copy was delivered to the client with all of the parts working independently in order to make it simpler to adapt to different medias and formats.
Client: Área G
Production: Imago Studio
Production Manager: Paula Rinaldi
Modeling: Guilherme Duarte, Wemerson Pereira
Shading and rendering: Guilherme Duarte
Compositing and Post-Production: George Rutherford
